Addressing the needs of Healthcare practitioners
Facilitating the access to relevant subject-specific knowledge from trusted sources and to an engaging network of peers
Medical specialists are flooded with digital offerings and information: making use of this broad offering is often time-consuming and laborious in an already tightly scheduled day.
• 84% of surgeons find it difficult to keep-up with latest treatment modalities
• Sharing experiences across institutions is often cumbersome
• Engaging with peers and following KOL's has been recognized as a challenge
90% of physicians use smartphones at work
85% get most news and educational information from online sources
89% of physicians see peers as an important source of information
The Value of Personalized Medical Communities
Leverage data to capture the value of medical networks
Insights.MD provides partners with the opportunity to rapidly engage their target audience with greater accuracy and impact:
Granular targeting
With the power of granular metrics, visualizing the perfect target market is now possible. See how active a market is in any specialty and topic
HCP and KOL discovery
Find the surgeons who are making the greatest impact in a region. From impression generation to network reach, discover who is shaping today's medical conversation.
A core technology combined with solid processes and a dedicated team
Expand your digital footprint. Get tangible results
Insights.MD plays a key role in integrating and developing compliant, healthcare professionals engagement strategies and tactical plans. Through its deep understanding of user preferences and needs, Insights.MD enables greater precision in the personalisation of relevant content, its contextualisation and delivery, ensuring the right content via the right channel, at the right time.